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Aloft to open on the Palm, first in Mideast

by Orwell HuxleyMarch 10, 2016
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Starwood Hotels is building a 192-room Aloft on the Palm Jumeirah. Scheduled to open in 2017, Aloft Dubai, The Palm will be the brand’s first resort in the Middle East. It claims it will be the first mid-market hotel brand on the island.

Featuring an urban-influenced design, Aloft Dubai, The Palm will have 192 guest rooms. The resort will offer guests access to a 500-metre stretch of beach, complete with sun beds and a gazebo for leisurely lounging. Designed with the needs of the savvy hyper-connected traveller in mind, the hotel will feature SPG Keyless—Starwood’s industry-first keyless entry system that enables guests to use their smartphone or Apple watch as a room key—and fast and free Wi-Fi throughout the property.

The property will offer the brand’s signature W XYZSM Bar, a buzzy public space where guests can mix and mingle over good music; re:fuelSM by Aloft, the ‘grab and go’ eatery open 24 hours a day; an all-day dining outlet and a speciality restaurant. Guests who wish to maintain their workout routine while travelling can do so at re:chargeSM, the fully equipped fitness centre, or enjoy a refreshing dip in the outdoor Splash pool. For events and conferences, Aloft Dubai, The Palm will offer over 100 square meters of creative space including four meeting rooms equipped with the latest audio-visual technology.

Aloft Dubai, The Palm will be the third hotel on Palm Jumeirah that will be managed by Starwood under its distinct lifestyle brands, joining the W and St. Regis hotels when these open in 2017 and 2018 respectively.

 

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Orwell Huxley
A journalist and editor who has lived in Dubai for 20 years and on the Palm for the last 6. Having bought his own home on the island, he really feels it is home, loves it, and believes it could well become the best place on the planet.

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