Zaroob – Fun, Funky, Fresh and a Great New Ingredient to Palm Jumeirah Life
Golden Mile, Palm Jumeirah
Service may take some time to bed in
Wowser, I am a bit of a Zaroobian, something until a few hours ago I did not even know was a thing. In case you do not still, Zaroob is a restaurant, and a Zaroobian is very simply a bit of a fan of its food.
There is nothing complex or overtly clever in the flatbreads, Man’oushe, Schawarmas or Falafels, but there is something rather smart in this concept. Take street style Levant cuisine, package it under a consistent brand experience that is modern, and very arty and you have a place that anyone – hipsters, mums, dads, their kids, possibly their pets – that goes once is going to want to go again, and again – and again.
For the interior design think happy pop and street art that mashes popular western brands – an art display made up of Nutella bottles, with Middle Eastern ones – the Palestinian Olive Oil cans turned into stools for example.
For all the modernity of the design, the street food remains authentic and that perhaps explains the success of this restaurant. The Fattoush Salad is just a very good Fattoush salad – a tasty mix of salad veggies, with fried bread and a simple yet tasty dressing; the only thing different with the Falafel Plate meanwhile is the zinc bucket the eight Falafels are served in (see pic) – that and perhaps just how crispy and tasty they are. Zaroob gives you all of the soul of the food you grew up with – or wish you had, but in a place that is comfortable, clean and stylish enough for even the most gentrified of Dubai’s residents.
On our visit, perhaps the food that satisfied our soul the most was the Nutella and banana Saj – quite simply one of the best deserts we have had in Dubai. Scratch that. Anywhere… And we know puddings.
To really cap it off, Zaroon is not a place you have to avoid mid month when cash flow has become more of a challenge. The average price per person will be 60 to 100 AED – well within the budgets of most people, and certainly its captive audience on the Palm Jumeirah.
For all of these reasons, this is a restaurant almost guaranteed to do well – there is just almost nothing else like it, and certainly no restaurant that so obviously caters to the island’s Arabic families – who already seem to have turned it into something of a canteen.
For a restaurant chain that is so obviously crafted and designed, Zaroob succeeds in being both fresh and authentic – an achievement we at PJG can only applaud.